About
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The story
JmakxParis was born from the designer's passion for fashion and entrepreneurship. It all started in 2015 when he worked as a ready-to-wear salesman. His different experiences allowed him to observe several inequalities and constraints which pushed him to provide his own vision of fashion. It seemed natural for the designer to choose an entrepreneurial profession in which fashion was highlighted, a profession that he would be proud to practice on a daily basis. In July 2016, he started reading and researching more about his favorite field: fashion. He draws sketches little by little in order to improve himself day by day. It was in February 2017 that he undertook several trips to select the best fabrics and thus create his first men's/women's collection. The brand name JmakxParis is composed of the designer's middle name "Junior" and the prefix of his last name "Mak", as well as Paris, the city which inspires him for his creations, through its artistic and cultural heritage. JmakxParis represents much more than a clothing brand. It is above all a concept, a state of mind and a different vision of fashion. The brand and its creator want to convey strong values: ambition, entrepreneurship, confidence and finally determination.

The creator
His experience as a salesperson and manager for 4 years at H&M and Zara was an important and formative period. Alvin Junior Mak knew how to observe and analyze the tastes, desires and expectations of customers who enriched him and equipped him with knowledge for his future creations. He also observes and learns from his reference personalities such as Olivier Rousteing, through his history and his creativity. He represents chic as a state of mind: “There are 2 things that are important in France today: chic, modern; Real chic today means being honest, being sincere and being authentic in your actions.” Daily inspiration for the designer. We will also mention Karl Lagerfeld, in his work, his personality, his free and rebellious spirit. A character in which Alvin Junior Mak finds himself a lot.
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UNIVERS DE LA MARQUE
ART - MODE - HERTIAGE
JMAKxPARIS est une marque qui incarne une fusion entre l’art, la mode et l’héritage culturel. Chaque collection est construite comme une réflexion sur l’identité, l’audace et la réinterprétation des traditions.
Dans son approche, Alvin Junior Mak s’inspire des artistes qui ont marqué leur époque par leur vision unique. Il cite notamment Yves Klein, dont il admire la radicalité artistique et la capacité à sublimer l’immatériel.
L’esthétique de JMAKxPARIS repose sur des contrastes forts : Des coupes structurées et amples, inspirées du sportswear et du tailoring.
Un travail pointu sur les matières, associant tissus nobles et finitions techniques. Une palette chromatique réfléchie, où les couleurs vibrantes côtoient des tons plus sobres et profonds. Une référence permanente aux savoir-faire artisanaux africains, intégrant des éléments comme les nattes tressées et les imprimés traditionnels.
Chaque collection est une exploration nouvelle, où la mode devient un vecteur d’expression personnelle et artistique.